J. Scott Armstrong Experiential Exercises |
The purpose of an experiential exercise is for the learner to try to
solve a problem, and, if unsuccessful, to then try alternative approaches.
My criteria for such exercises are that
Feel free to borrow any of the experiential exercises on this page. (Solutions may eventually be provided via a password.) See also, J. Scott Armstrong, "Designing and Using Experiential Exercises," in Experiential Learning in Marketing Education, M. D. DeLozier, D.M. Lewison, and R. Andress (eds.), Occasional Studies No. 11, March, Division of Research, College of Business Administration, University of South Carolina, pp. 8-17. Full Text (PDF) |
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