à priori analyses. A researcher's analysis of a situation before receiving any data from the econometric models.
- Armstrong, J. S. (1985), Long-Range Forecasting. New York: John
Wiley. (Full text)
- Fildes, R., D. Dews & S. Howell (1981), A
Bibliography of Business and Economic Forecasting. Westmead, England:
Sethuraman, P. & G. J. Tellis (1991), “An analysis
of the tradeoff between advertising and price discounting,” Journal of
Marketing Research, 28, 160-174.
Tellis, G. J. (1988), “The price elasticity of selective
demand: A meta-analysis of econometric models of sales,” Journal of Marketing
Research, 25, 331-341.