Professor Rod Brodie (BSc, MA, PhD) took up the position as Professor and Head of Department of Marketing at the University of Auckland in 1988. Previously he held positions as Senior Lecturer at the University of Canterbury and Assistant Professor at the Kranert School of Management, Purdue University, USA. In the last two decades he has also held teaching and visiting research positions in a number of other North American and UK universities including Warwick University, the Helsinki School of Economics and Vanderbilt University.
Professor Brodie's University teaching and research experience is in the areas of marketing research, marketing science and forecasting. His publications have appeared in leading international journals including the Journal of Marketing Research, the International Journal of Research in Marketing, the Journal of Marketing Management, the Journal of Strategic Marketing, Psychology and Marketing, Industrial Marketing Management, the Journal of Business Research, the International Journal of Forecasting , and Management Science. He is currently on the Editorial Board of the International Journal of Research in Marketing, the Journal of Services Research, the International Journal of Forecasting, and the Australasian Journal of Marketing. Professor Brodie has also published in local journals and served as guest editor for the New Zealand Journal of Business on two occasions.
During the last two decades Professor Brodie has consulted with a range of government and business organisation in the areas of Marketing Strategy, Marketing Analysis, Brand Management, Service Quality Management, and Forecasting. He has also acted as an expert witness in a number of cases to do with branding, marketing analysis and forecasting. Professor Brodie has played a prominent role in a number of industry organisations including the NZ Marketing Research Society. He has addressed many local and international conferences, forums and seminars.