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Dr. James Cox is a professor of Marketing at Illinois State University in Normal, Illinois. Before coming to ISU in 1983, he was an assistant professor for four years at Virginia Tech in Blacksburg, VA. He received his Ph.D and M.B.A. from the University of Illinois at Champaign-Urbana. While at Va Tech Dr. Cox received college and university awards in teaching. Since he has been at ISU he has received several awards: a university award in teaching and college awards in teaching, research, and service. He teaches in the areas of: marketing management, marketing strategy, marketing logistics, sales forecasting, and marketing research. Dr. Cox has written one book on business forecasting, and has had articles published in journals such as: the Journal of Business Ethics, the Journal of Forecasting, the International Journal of Forecasting, the Journal of Marketing Education, the Journal of Industrial Marketing, and the Journal of Business Logistics. His primary teaching interests relate to experiential learning, computerized simulations, involving students in research, and the misuse of technology in teaching. His primary research interests have been in the areas of forecasting implementation, forecasting bench marking, and the use of effective methodologies in teaching.