Share this post
FaceBook  Twitter  

V. Kumar (VK) is the ING Aetna Chair Professor and Director of the ING Aetna Center for Financial Services, Department of Marketing, School of Business, University of Connecticut. He received his Ph.D. in Marketing from the University of Texas at Austin, Masters in Industrial Management (with Honors) and his Bachelors in Engineering (with Honors) from the Indian Institute of Technology.

Dr. Kumar teaches a variety of courses including "New Product Management,""Marketing Models," " International Marketing Research" and "Multivariate Statistical Methods." Dr. Kumar has taught in many MBA Programs worldwide and has lectured on marketing-related topics at various universities and multinational organizations in most continents.

Dr. Kumar has been recognized with numerous awards for excellence in teaching and research. Dr. Kumar's research interests include marketing research on the Internet, modeling global diffusion, analysis of scanner data, advertising and sales promotion, forecasting sales and market share and international marketing. His research has been published in leading academic journals, including the Journal of Marketing, Journal of Marketing Research, Operations Research, Journal of Academy of Marketing Science, Journal of Retailing, Journal of Business Research, Journal of International Marketing, and the International Journal of Forecasting. He has also co-authored books in the area of marketing research and has authored a book on International Marketing Research.

Dr. Kumar is the Associate Editor of the International Journal of Forecasting and sits on the Editorial Review Board of many scholarly journals including the Journal of Marketing, Journal of Retailing, Journal of International Marketing, Journal of the Academy of Marketing Science and the Journal of Business Research. He served on the Academic Council of the American Marketing Association as a Senior Vice-President for Conferences and Research. Dr. Kumar is an expert on working with customer databases. He builds efficient direct marketing and database marketing programs for Fortune 500 firms. He is listed in Who's Who Worldwide for his leadership and achievement in the field of marketing.