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Vicki G. Morwitz is an Associate Professor of Marketing at the Leonard N. Stern School of Business at New York University. She received a BS in Computer Science and Mathematics from Rutgers University in 1983, an MS in Operations Research from Polytechnic University in 1986, and an MA in Statistics and a Ph.D. in Marketing from the Wharton School at the University of Pennsylvania in 1991. Vicki’s research has focused primarily on the relationship between purchase intentions and purchase behavior. She has published articles about purchase intentions in the Journal of Consumer Psychology, Journal of Consumer Research, Journal of Marketing Research, Management Science, and Marketing Letters. Prior to Vicki’s academic career, she worked for RCA, IBM, and Prodigy Services Company. At Prodigy, she forecast sales of the home computer market using intentions data.

In her spare time, Vicki loves to travel. In the last few years she has visited the rain forests of northern Australia, Bali, Borneo, Colombia, Costa Rica, Java, Tasmania, Thailand, and Vietnam and has taken numerous trips to Spain and Portugal to purchase pottery and taste port, sherry, and wine. When she’s at home in New York, she volunteers at the Central Park Wildlife Conservation Center (also known as the Zoo) and gives tours and lectures about the zoo animals.